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Yiwu Bayuan Jewelry Manufactory

Address: Yi Dong Industry Zone, Yi Wu City, Zhejiang Province, China

Email: wahchangjewelry@aliyun.com

         bayuanjewelry@gmail.com

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Mixed Metals, Modern Shapes-two

Mixed Metals, Modern Shapes

Jenny Chung, owner of No. 3 in San Francisco, says a foray into nontraditional bridal jewelry drew unexpected attention to her store. “It’s our biggest category and we never intended it to be, but there aren’t a lot of options for brides looking for something that’s not a classic solitaire.” 

Color is in, she says: Sapphires of all shades are in demand, along with champagne, gray, and salt-and-pepper diamonds. These give a bride individuality and, quite often, a lower price point as well.

“Everybody wants to be unique,” says David Iler, co-owner of Alchemy in Portland, Ore. “Oftentimes, there are colored stones instead of diamonds being incorporated”—even fragile stones like opals.

In terms of shape, jewelers across the country report growing interest in engagement rings with pear-shape center stones, while settings featuring the ubiquitous halo are less in demand. 

As for metal, that’s coming in all stripes—and colors.

“Rose gold has been very popular for us lately, and even yellow gold has been making a bit of a comeback,” says Scott Udell, vice president of London Jewelers and president of Two by London in Manhasset, N.Y.

“Maybe 20 percent of my bridal sales are yellow gold,” says Jonathan Tran, co-owner of H&Q Jewelers in Orlando, Fla. “Usually the yellow gold rings that sell are more on the vintage side.”

Men are responding to the durability and bold look—not to mention wallet-friendliness—of industrial metals. “I sell tungsten at least once a day,” Tran says. “When they feel the weight of the tungsten, they fall in love.”

Gandia sees more demand for elements like a hammered finish in men’s rings: “We’ve been selling a lot of texturized men’s bands. We have a couple of designers that are doing a lot of texture on a classic silhouette. It’s all done by hand so it feels unique and different.”